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Hello! Welcome to FeedbackFruits

Since our foundation at TU Delft in 2012, we been working to make learning more engaging and teaching easier, so institutions can fulfil their ever more important role: cultivating future changemakers
FeedbackFruits team photo

We believe interaction is key to effective teaching & learning

Incubated at Yes!Delft, FeedbackFruits is born out of a desire to stimulate interaction between students and teachers. The lecture hall was a one-way delivery system for information, offering little opportunity for student engagement. As dedicated students, PhDs, and teachers, we saw the lack of student interaction as a major obstacle standing in the way of universities fulfilling their crucial societal role of shaping their students into critical thinkers.

Ever since, we are working on improving education by creating engaging, learner-centered course designs that prepare learners for the future.

Our mission is to cultivate future changemakers

Dan Hasan from FeedbackFruits
Monika Dybalska from FeedbackFruits

We help educators create engaging learning experiences

We believe learning doesn't and shouldn't end with graduation. Educators are the ones who foremost equip students with lifelong skills so they can always continue growing. Achieving this is indeed challenging; therefore requires a tremendous amount of support and assistance. Heroes can’t triumph over their adversaries without the proper tools and equipment, and the same applies for education.

FeedbackFruits is designed for this. By making it easy to create diverse, engaging learning journeys in their LMS, educators now have all they need.

We are a mission driven scale-up and believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds pedagogical solutions to facilitate this transition in our education."

Ewoud de Kok

CEO of FeedbackFruits
Ewoud de Kok from FeedbackFruits

We grow our impact every day

FeedbackFruits is currently used by 200+ leading higher education institutions throughout Europe, North America, APAC, LATAM and Africa, and rapidly expanding.

Our ambition is to help every institution that wants to transform for the future. We can do it together.

28

countries

200+

institutions

80+

team members

We’re committed to achieving climate neutrality

We are committed to achieving climate neutrality by voluntarily offsetting our emissions from 2022 to 2024, with plans to continue this effort. In partnership with Wren.co, we support various carbon reduction and removal projects to promote sustainable solutions. We have already implemented several eco-friendly measures, such as:

Energy-Efficient Computing

Azure helps us reduce emissions while providing detailed emissions accounting, allowing us to better track our progress.

A Sustainable Office

Our modern, electrified office runs on green energy, further minimizing our environmental impact.

Sustainable Commuting Incentives

To encourage eco-friendly commuting, we offer employees free train and bike subscriptions.

Travel Policies in Development

We are currently working on travel policies that will reduce short flights, further lowering our travel-related emissions.

FeedbackFruits Tool Suite
FeedbackFruits Tool Suite

Who do we work with?

To achieve our mission, we support every key stakeholder in higher education.

Educational leaders

We aim to be the trusted partner who supports you in achieving your strategic goals, by providing all-in-one LMS-integrated solutions for scaling any teaching & learning strategy you have.

Learn more →

Learning designers

We support smooth technology adoption and ease the stress of using too many edtech by consolidating teaching & learning in your LMS with our all-in-one solutions.

Learn more →

Teachers

We developed pedagogy-driven solutions that help educators design and scale different learning activities easily, quickly, and in much less time.

Learn more →

Students

For students to enjoy a fruitful learning experience is our ultimate goal. That’s why our solutions are designed to put students at the center.

Our cultural values

It's more than just work.

Humane

We presume good intent and treat others with respect, kindness and empathy.

Ambitious

We know the impact we are after requires us to put in the hard work while remaining healthy.

Pragmatic

While we strive for excellence, we know when to stop at good enough, not losing track of overall goals.

Curious

We keep a low ego, continuously searching for different perspectives and evidence proving us wrong.

Authentic

We are true to ourselves and create a space where others feel safe enough to do the same.

Jo Huang from FeedbackFruits
Awards and recognitions
IMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global Certification
Partnerships we are proud of
IMS Global Certification
Microsoft Partner
IMS Global Certification
Instructure Partner
IMS Global Certification
Blackboard Partner
IMS Global Certification
D2L Partner
IMS Global Certification
College Buys

Meet the team behind FeedbackFruits magic

Our team consists of over 80 very passionate individuals experts in their field, from artificial intelligence to marketing
Alex Guian-Illanes
AR/AP Accountant
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Alice Brink
Support and User Experience
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Andrew Taylor
Chief Revenue Officer
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Andy Toshniwal
Account Executive, North America West
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Annika Borgstede
Team Lead Pilot and Partner
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Bas Hintemann
Chief Product Officer
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Carlijn de Kok
Executive Assistant
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Carolien Krikke
Marketing Director
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Catherine Fraser
Partner Success Manager Australia
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Chloe Wilms
People & Facilities Coordinator
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Claudia Agustini Quiroz
Quality Assurance
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Cole Groom
Product Marketing Manager
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Dan Hasan
Content Specialist
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David Schimmel
Growth Marketing Manager
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Dayne Macasil
Support Specialist
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Dominic Palazzolo
Account Executive, North America Central
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Eric Nicholas
Full-Stack Developer
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Estefania Ochoa
Support and User Experience Specialist
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Esther Schinkel
Head of Design
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Eugenie Hsueh
Australasian Pilot and Partner Manager
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Eva Cappelen
Business Development Representative
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Ewoud de Kok
CEO and Co-Founder
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Felipe Menelau
Backend Developer
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Felix Akkermans
Designer, Ethicist & Frontend Developer
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Feriel Bouricha
Partner Account Manager
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Floris de Bijl
Full-stack Developer
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Francisco Beyer
User Support
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Franziska Böhler
Head of Legal, Risk & Compliance
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Gijs Blomsma
Jr. Business Development Representative
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Grace Wachter
Pilot Success Specialist
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Hannah Todd
Head of Support
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Hasan Skeiker
Sales Operation Specialist
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Irmak Ozgenoglu
Growth Marketing Manager
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Jack Bainbridge
Business Development Representative
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Jaime Aughney
Full-Stack Developer
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Jelle Kaldenbach
Junior Frontend Developer
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Jessica Michelle Hollinger
Account Executive, North America East
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Jordi Ruijs
Head of Quality Assurance
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Julia Kubińska
Support and User Experience
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Julia Wysocka
Pilot and Partner Account Manager
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Kevin Stone
Business Development Intern
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Laura Illeris
Partner Success Specialist
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Lisanne Hoogduijn
Head of People
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Lizzie Porteous
Financial Controller
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Luke McClelland
Account Executive, Europe
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Maarten Mortier
Partner Account Manager
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Maja Kowalska
Jr. Event & Content Marketeer
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Maja Zarudzka
International Business Development Intern
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Mara Strijdhaftig
Personal Assistant
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Marco Tomasi
Full-Stack Developer
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Maria Uglvig
Product Manager
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Matthis Grimme
Motion Designer
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Max de Raaff
Team Lead and Account Executive, APAC & North America East Coast
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Melanie Raphaela
Support and User Experience
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Melinda Jakus
Business Development Representative
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Menno de Kok
Account Executive, Benelux
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Mike Whittaker
Business Development Representative
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Milou Maassen
Pilot Account Manager
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Nabilah Fadzil
Support Specialist
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Nhi Nguyen
Content Marketing Specialist
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Olivier Straelen
Interim Chief Finance Officer
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Owen Patchell
Business Development Representative
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Patrick Visser
Recruiter
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Richard Machielse
Chief Technology Officer
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Robin Borst
Tech Lead
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Ronald Kouvelt
Chief Operations Officer
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Roozbeh Hashemi
Business Development Representative
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Rosa Mauleon
Brand and Event Manager
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Ryan Papetti
Machine Learning Engineer
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Salooni Rizvi
Visual Designer
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Samuele Ceppi
Pilot Success Specialist
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Sean Triagle
General Manager, North America
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Shaunak Gokhale
Junior Product Designer
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Sjamilla van der Tooren
Talent Acquisition Specialist
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Steffan Sluis
Tech Lead
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Taliesyn
Tech Lead
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Tallulah Ihsan
Business Development Representative Trainee
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Theodora Drakopoulou
Junior Quality Assurance
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Tim Wilken
Business Development Representative
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Tommy Barrett
Jr. Business Development Representative
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Zsombor Szabó
Account Executive, North America East
Employee LinkedinEmployee Email
Ewoud de Kok
CEO and Co-Founder
Employee LinkedinEmployee Email
Richard Machielse
Chief Technology Officer
Employee LinkedinEmployee Email
Bas Hintemann
Chief Product Officer
Employee LinkedinEmployee Email
Ronald Kouvelt
Chief Operations Officer
Employee LinkedinEmployee Email
Olivier Straelen
Interim Chief Finance Officer
Employee LinkedinEmployee Email
Andrew Taylor
Chief Revenue Officer
Employee LinkedinEmployee Email
Irmak Ozgenoglu
Growth Marketing Manager
Employee LinkedinEmployee Email
Dan Hasan
Content Specialist
Employee LinkedinEmployee Email
Nhi Nguyen
Content Marketing Specialist
Employee LinkedinEmployee Email
Cole Groom
Product Marketing Manager
Employee LinkedinEmployee Email
Salooni Rizvi
Visual Designer
Employee LinkedinEmployee Email
Carolien Krikke
Marketing Director
Employee LinkedinEmployee Email
Rosa Mauleon
Brand and Event Manager
Employee LinkedinEmployee Email
David Schimmel
Growth Marketing Manager
Employee LinkedinEmployee Email
Maja Kowalska
Jr. Event & Content Marketeer
Employee LinkedinEmployee Email
Max de Raaff
Team Lead and Account Executive, APAC & North America East Coast
Employee LinkedinEmployee Email
Menno de Kok
Account Executive, Benelux
Employee LinkedinEmployee Email
Zsombor Szabó
Account Executive, North America East
Employee LinkedinEmployee Email
Andy Toshniwal
Account Executive, North America West
Employee LinkedinEmployee Email
Tim Wilken
Business Development Representative
Employee LinkedinEmployee Email
Hasan Skeiker
Sales Operation Specialist
Employee LinkedinEmployee Email
Gijs Blomsma
Jr. Business Development Representative
Employee LinkedinEmployee Email
Eva Cappelen
Business Development Representative
Employee LinkedinEmployee Email
Owen Patchell
Business Development Representative
Employee LinkedinEmployee Email
Tommy Barrett
Jr. Business Development Representative
Employee LinkedinEmployee Email
Tallulah Ihsan
Business Development Representative Trainee
Employee LinkedinEmployee Email
Roozbeh Hashemi
Business Development Representative
Employee LinkedinEmployee Email
Jack Bainbridge
Business Development Representative
Employee LinkedinEmployee Email
Luke McClelland
Account Executive, Europe
Employee LinkedinEmployee Email
Jessica Michelle Hollinger
Account Executive, North America East
Employee LinkedinEmployee Email
Mike Whittaker
Business Development Representative
Employee LinkedinEmployee Email
Melinda Jakus
Business Development Representative
Employee LinkedinEmployee Email
Dominic Palazzolo
Account Executive, North America Central
Employee LinkedinEmployee Email
Maja Zarudzka
International Business Development Intern
Employee LinkedinEmployee Email
Sean Triagle
General Manager, North America
Employee LinkedinEmployee Email
Kevin Stone
Business Development Intern
Employee LinkedinEmployee Email
Annika Borgstede
Team Lead Pilot and Partner
Employee LinkedinEmployee Email
Milou Maassen
Pilot Account Manager
Employee LinkedinEmployee Email
Eugenie Hsueh
Australasian Pilot and Partner Manager
Employee LinkedinEmployee Email
Feriel Bouricha
Partner Account Manager
Employee LinkedinEmployee Email
Catherine Fraser
Partner Success Manager Australia
Employee LinkedinEmployee Email
Julia Wysocka
Pilot and Partner Account Manager
Employee LinkedinEmployee Email
Grace Wachter
Pilot Success Specialist
Employee LinkedinEmployee Email
Laura Illeris
Partner Success Specialist
Employee LinkedinEmployee Email
Samuele Ceppi
Pilot Success Specialist
Employee LinkedinEmployee Email
Maarten Mortier
Partner Account Manager
Employee LinkedinEmployee Email
Robin Borst
Tech Lead
Employee LinkedinEmployee Email
Jaime Aughney
Full-Stack Developer
Employee LinkedinEmployee Email
Jordi Ruijs
Head of Quality Assurance
Employee LinkedinEmployee Email
Steffan Sluis
Tech Lead
Employee LinkedinEmployee Email
Maria Uglvig
Product Manager
Employee LinkedinEmployee Email
Claudia Agustini Quiroz
Quality Assurance
Employee LinkedinEmployee Email
Floris de Bijl
Full-stack Developer
Employee LinkedinEmployee Email
Jelle Kaldenbach
Junior Frontend Developer
Employee LinkedinEmployee Email
Ryan Papetti
Machine Learning Engineer
Employee LinkedinEmployee Email
Theodora Drakopoulou
Junior Quality Assurance
Employee LinkedinEmployee Email
Marco Tomasi
Full-Stack Developer
Employee LinkedinEmployee Email
Eric Nicholas
Full-Stack Developer
Employee LinkedinEmployee Email
Taliesyn
Tech Lead
Employee LinkedinEmployee Email
Felipe Menelau
Backend Developer
Employee LinkedinEmployee Email
Felix Akkermans
Designer, Ethicist & Frontend Developer
Employee LinkedinEmployee Email
Nabilah Fadzil
Support Specialist
Employee LinkedinEmployee Email
Francisco Beyer
User Support
Employee LinkedinEmployee Email
Alice Brink
Support and User Experience
Employee LinkedinEmployee Email
Melanie Raphaela
Support and User Experience
Employee LinkedinEmployee Email
Julia Kubińska
Support and User Experience
Employee LinkedinEmployee Email
Hannah Todd
Head of Support
Employee LinkedinEmployee Email
Dayne Macasil
Support Specialist
Employee LinkedinEmployee Email
Estefania Ochoa
Support and User Experience Specialist
Employee LinkedinEmployee Email
Esther Schinkel
Head of Design
Employee LinkedinEmployee Email
Shaunak Gokhale
Junior Product Designer
Employee LinkedinEmployee Email
Matthis Grimme
Motion Designer
Employee LinkedinEmployee Email
Franziska Böhler
Head of Legal, Risk & Compliance
Employee LinkedinEmployee Email
Lisanne Hoogduijn
Head of People
Employee LinkedinEmployee Email
Carlijn de Kok
Executive Assistant
Employee LinkedinEmployee Email
Lizzie Porteous
Financial Controller
Employee LinkedinEmployee Email
Alex Guian-Illanes
AR/AP Accountant
Employee LinkedinEmployee Email
Chloe Wilms
People & Facilities Coordinator
Employee LinkedinEmployee Email
Mara Strijdhaftig
Personal Assistant
Employee LinkedinEmployee Email
Patrick Visser
Recruiter
Employee LinkedinEmployee Email
Sjamilla van der Tooren
Talent Acquisition Specialist
Employee LinkedinEmployee Email

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