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Hello! Welcome to FeedbackFruits

FeedbackFruits is an Edtech company, founded in 2012 at TU Delft, in a forgotten room that even the janitor didn’t know about.

It was the experience in designing his master’s curriculum in Sustainability Technology that brought our CEO Ewoud de Kok to suddenly realize: why has the communication in education to be a one-way only system?
FeedbackFruits team photo

We believe interaction is key to effective teaching & learning

Incubated at Yes!Delft, FeedbackFruits is born out of a desire to stimulate interaction between students and teachers. The lecture hall was a one-way delivery system for information, offering little opportunity for student engagement. As dedicated students, PhDs, and teachers, we saw the lack of student interaction as a major obstacle standing in the way of universities fulfilling their crucial societal role of shaping their students into critical thinkers and changemakers.

Ever since, FeedbackFruits has been working on improving education by creating engaging, learner-centered course designs where ideas and debate can grow.

Our mission is to cultivate future changemakers

Dan Hasan from FeedbackFruits
Monika Dybalska from FeedbackFruits

We help educators create engaging learning experiences

We believe that every human has an innate curiosity that needs to be (re)kindled and educators are the key driver of this. And what is a better way than engaging course designs to achieve this? This process is indeed challenging; therefore requires a tremendous amount of support and assistance. Heroes can’t triumph over their adversaries without the proper tools and equipment, and the same applies for education.

The possibilities with FeedbackFruits Tool Suite is endless. Educators can create interactive videos, host discussions, easily review academic writing, facilitate peer feedback, administer quizzes, and grade students directly from the LMS.

We are a mission driven scale-up and believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds pedagogical solutions to facilitate this transition in our education."

Ewoud de Kok

CEO of FeedbackFruits
Ewoud de Kok from FeedbackFruits

We grow our impact every day

FeedbackFruits is currently used by 100+ leading higher education institutions throughout Europe, North America, and APAC, and rapidly expanding.

Our ambition is to be the world-leading pedagogical technology provider. For this, we don’t just grow with the market, we push it forward. We want to be at the doorstep of institution looking for a change and to become a pioneer. The faster they transform, stronger their positive impact will be on future changemakers. And we can do it together.

28

countries

100+

institutions

80+

team members

bootstrapped
Jo Huang from FeedbackFruits

Who do we work with?

To achieve our mission, we support every key stakeholder in higher education.

Educational leaders

We aim to be the trusted partner who supports you in achieving your strategic goals, by providing an all-in-one LMS-integrated tool suite for scaling any teaching & learning strategy you have.

Learn more →

Learning designers

We support smooth technology adoption and ease the stress of using too many tools by consolidating teaching & learning in your LMS with our all-in-one tool suite.

Learn more →

Teachers

We developed pedagogy-driven solutions that help educators design and scale different learning activities easily, quickly, and in much less time.

Learn more →

Students

For students to enjoy a fruitful learning experience is our ultimate goal. That’s why our solutions are designed to put students at the center.

Learn more →

Our values

Thinking over memorization

Education is not about the memorization of facts, but training the mind to think

Engagement over passivity

Because life-long learning only starts when we spark one’s motivation within

Wisdom in information age

Because we need more critical thinking in times of polarization & misinformation

pedagogy over technology

Because to reimagine education, you need a strong pedagogical vision first

Read our full missionJoin our team
Awards and recognitions
IMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global CertificationIMS Global Certification
Partnerships we are proud of
IMS Global Certification
Microsoft Partner
IMS Global Certification
Instructure Partner
IMS Global Certification
Blackboard Partner
IMS Global Certification
D2L Partner
IMS Global Certification
College Buys

Meet the team behind FeedbackFruits magic

Our team consists of over 80 very passionate individuals experts in their field, from artificial intelligence and web development to marketing
Abdulla Dilimi
Account Executive
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Aldo Lista
Account Development Representative
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Alexandra Höfer
UX Designer Intern
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Alice Brink
Support and User Experience
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Ananya Madhur
Design Graduation Intern
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Andy Toshniwal
Business Developer
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Annika Borgstede
Team Lead Pilot and Partner
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Anureet Bali
Event Coordinator Intern
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Bas Hintemann
COO
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Britt Stokman
Finance & Compliance Officer
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Cameron Hope
Innovation Success Manager
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Carlijn de Kok
Executive Assistant
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Catherine Fraser
Partner Success Manager Australia
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Claudia Agustini Quiroz
Quality Assurance
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Cole Groom
Account Executive
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Dan Hasan
Content Specialist
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Edwina Lombardo
Video Production Intern
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Emir Yalcin
QA Automation Engineer Trainee
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Esther Schinkel
Head of Design
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Eugenie Hsueh
Australasian Pilot and Partner Manager
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Eva Cappelen
Business Development Representative
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Ewoud de Kok
CEO and Co-Founder
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Felix Akkermans
Designer, Ethicist & Frontend Developer
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Floris de Bijl
Full-stack Developer
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Francisco Beyer
User Support
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Franziska Böhler
Head of Legal
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Gijs Blomsma
Dutch Business Development Intern
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Grace Wachter
Business Development Intern
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Hasan Skeiker
International Business Development Intern
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Helena Coll Sanchez
International Partner Success Manager
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Henrique Andrade
Business Developer Representative
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Hilal Türer
Business Development Operations Intern
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Ian Haugh
Chief Revenue Officer
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Irmak Ozgenoglu
Marketing Manager
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Jaime Aughney
Full-Stack Developer
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Jasmin Abbasi
Product Operations Intern
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Jelle Kaldenbach
Junior Frontend Developer
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Jess Werkman
People & Culture Specialist
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Joost Verdoorn
CPO
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Jordi Ruijs
Head of Quality Assurance
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Julia Kubińska
User Support Intern
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Julia Wysocka
Pilot and Partner Account Manager
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Julie Wolff
Dutch Partner Success Specialist
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Kit Masson
Sales Operations Specialist
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Kriszti Ignácz
Account Development Representative Trainee
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Lana Fernando
Product Manager
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Laura Illeris
Partner Success Specialist
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Lisanne Hoogduijn
Head of People
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Luka Salević
Full-Stack Developer
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Lydia Kronawetter
Head of Business Operations
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Marco Tomasi
Full-Stack Developer
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Maria Uglvig
Associate Product Manager
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María Adrián
Junior Product Designer
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Matthis Grimme
Motion Designer
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Max de Raaff
New Business Team Lead
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Melanie Raphaela
Support and User Experience
Employee LinkedinEmployee Email
Menno de Kok
Dutch Partner Success
Employee LinkedinEmployee Email
Milou Maassen
Pilot Account Manager
Employee LinkedinEmployee Email
Monika Dybalska
Event Coordinator
Employee LinkedinEmployee Email
Nabilah Fadzil
Support Specialist
Employee LinkedinEmployee Email
Nhi Nguyen
Content Marketing Specialist
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Olivier Straelen
CFO
Employee LinkedinEmployee Email
Owen Patchell
Business Development Representative
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Pim Kleingeld
Business & Finance Controller
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Radostina Kazandzhieva
Digital Marketing Specialist
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Rali Dimitrova
International Business Development Intern
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Richard Machielse
CTO
Employee LinkedinEmployee Email
Robin Borst
Tech Lead
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Roman Zaloznyi
Staff Engineer
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Ronald Kouvelt
Advisor
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Ryan Papetti
Machine Learning Engineer
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Salooni Rizvi
Design Intern
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Shaunak Gokhale
Junior Product Designer
Employee LinkedinEmployee Email
Sofia Alario
Pilot and Partner Success Specialist
Employee LinkedinEmployee Email
Sofija Pantic
Compliance Officer
Employee LinkedinEmployee Email
Steffan Sluis
Tech Lead
Employee LinkedinEmployee Email
Theodora Drakopoulou
Quality Assurance Intern
Employee LinkedinEmployee Email
Tim Wilken
Business Development Intern
Employee LinkedinEmployee Email
Valeria Lesnic
Talent Acquisition Specialist
Employee LinkedinEmployee Email
Xinyao Zhang
Social Media & Community Coordinator Intern
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Zamorano Jofré
Support and User Experience Specialist
Employee LinkedinEmployee Email
Ziwei (Jo) Huang
Associate Product Manager
Employee LinkedinEmployee Email
Zsombor Szabó
Business Development Representative
Employee LinkedinEmployee Email
Ümit Öztürk
Full-stack Developer
Employee LinkedinEmployee Email
Ewoud de Kok
CEO and Co-Founder
Employee LinkedinEmployee Email
Joost Verdoorn
CPO
Employee LinkedinEmployee Email
Bas Hintemann
COO
Employee LinkedinEmployee Email
Ian Haugh
Chief Revenue Officer
Employee LinkedinEmployee Email
Lisanne Hoogduijn
Head of People
Employee LinkedinEmployee Email
Lydia Kronawetter
Head of Business Operations
Employee LinkedinEmployee Email
Olivier Straelen
CFO
Employee LinkedinEmployee Email
Irmak Ozgenoglu
Marketing Manager
Employee LinkedinEmployee Email
Dan Hasan
Content Specialist
Employee LinkedinEmployee Email
Nhi Nguyen
Content Marketing Specialist
Employee LinkedinEmployee Email
Monika Dybalska
Event Coordinator
Employee LinkedinEmployee Email
Radostina Kazandzhieva
Digital Marketing Specialist
Employee LinkedinEmployee Email
Anureet Bali
Event Coordinator Intern
Employee LinkedinEmployee Email
Edwina Lombardo
Video Production Intern
Employee LinkedinEmployee Email
Aldo Lista
Account Development Representative
Employee LinkedinEmployee Email
Kriszti Ignácz
Account Development Representative Trainee
Employee LinkedinEmployee Email
Max de Raaff
New Business Team Lead
Employee LinkedinEmployee Email
Menno de Kok
Dutch Partner Success
Employee LinkedinEmployee Email
Henrique Andrade
Business Developer Representative
Employee LinkedinEmployee Email
Zsombor Szabó
Business Development Representative
Employee LinkedinEmployee Email
Abdulla Dilimi
Account Executive
Employee LinkedinEmployee Email
Andy Toshniwal
Business Developer
Employee LinkedinEmployee Email
Cole Groom
Account Executive
Employee LinkedinEmployee Email
Tim Wilken
Business Development Intern
Employee LinkedinEmployee Email
Grace Wachter
Business Development Intern
Employee LinkedinEmployee Email
Hilal Türer
Business Development Operations Intern
Employee LinkedinEmployee Email
Hasan Skeiker
International Business Development Intern
Employee LinkedinEmployee Email
Kit Masson
Sales Operations Specialist
Employee LinkedinEmployee Email
Gijs Blomsma
Dutch Business Development Intern
Employee LinkedinEmployee Email
Rali Dimitrova
International Business Development Intern
Employee LinkedinEmployee Email
Eva Cappelen
Business Development Representative
Employee LinkedinEmployee Email
Owen Patchell
Business Development Representative
Employee LinkedinEmployee Email
Annika Borgstede
Team Lead Pilot and Partner
Employee LinkedinEmployee Email
Helena Coll Sanchez
International Partner Success Manager
Employee LinkedinEmployee Email
Julie Wolff
Dutch Partner Success Specialist
Employee LinkedinEmployee Email
Milou Maassen
Pilot Account Manager
Employee LinkedinEmployee Email
Eugenie Hsueh
Australasian Pilot and Partner Manager
Employee LinkedinEmployee Email
Catherine Fraser
Partner Success Manager Australia
Employee LinkedinEmployee Email
Julia Wysocka
Pilot and Partner Account Manager
Employee LinkedinEmployee Email
Sofia Alario
Pilot and Partner Success Specialist
Employee LinkedinEmployee Email
Laura Illeris
Partner Success Specialist
Employee LinkedinEmployee Email
Richard Machielse
CTO
Employee LinkedinEmployee Email
Robin Borst
Tech Lead
Employee LinkedinEmployee Email
Jaime Aughney
Full-Stack Developer
Employee LinkedinEmployee Email
Jordi Ruijs
Head of Quality Assurance
Employee LinkedinEmployee Email
Steffan Sluis
Tech Lead
Employee LinkedinEmployee Email
Maria Uglvig
Associate Product Manager
Employee LinkedinEmployee Email
Ziwei (Jo) Huang
Associate Product Manager
Employee LinkedinEmployee Email
Claudia Agustini Quiroz
Quality Assurance
Employee LinkedinEmployee Email
Floris de Bijl
Full-stack Developer
Employee LinkedinEmployee Email
Luka Salević
Full-Stack Developer
Employee LinkedinEmployee Email
Ümit Öztürk
Full-stack Developer
Employee LinkedinEmployee Email
Jelle Kaldenbach
Junior Frontend Developer
Employee LinkedinEmployee Email
Cameron Hope
Innovation Success Manager
Employee LinkedinEmployee Email
Ryan Papetti
Machine Learning Engineer
Employee LinkedinEmployee Email
Theodora Drakopoulou
Quality Assurance Intern
Employee LinkedinEmployee Email
Emir Yalcin
QA Automation Engineer Trainee
Employee LinkedinEmployee Email
Roman Zaloznyi
Staff Engineer
Employee LinkedinEmployee Email
Lana Fernando
Product Manager
Employee LinkedinEmployee Email
Marco Tomasi
Full-Stack Developer
Employee LinkedinEmployee Email
Jasmin Abbasi
Product Operations Intern
Employee LinkedinEmployee Email
Felix Akkermans
Designer, Ethicist & Frontend Developer
Employee LinkedinEmployee Email
Nabilah Fadzil
Support Specialist
Employee LinkedinEmployee Email
Francisco Beyer
User Support
Employee LinkedinEmployee Email
Alice Brink
Support and User Experience
Employee LinkedinEmployee Email
Melanie Raphaela
Support and User Experience
Employee LinkedinEmployee Email
Zamorano Jofré
Support and User Experience Specialist
Employee LinkedinEmployee Email
Julia Kubińska
User Support Intern
Employee LinkedinEmployee Email
Esther Schinkel
Head of Design
Employee LinkedinEmployee Email
Shaunak Gokhale
Junior Product Designer
Employee LinkedinEmployee Email
Matthis Grimme
Motion Designer
Employee LinkedinEmployee Email
Ananya Madhur
Design Graduation Intern
Employee LinkedinEmployee Email
María Adrián
Junior Product Designer
Employee LinkedinEmployee Email
Salooni Rizvi
Design Intern
Employee LinkedinEmployee Email
Alexandra Höfer
UX Designer Intern
Employee LinkedinEmployee Email
Franziska Böhler
Head of Legal
Employee LinkedinEmployee Email
Pim Kleingeld
Business & Finance Controller
Employee LinkedinEmployee Email
Britt Stokman
Finance & Compliance Officer
Employee LinkedinEmployee Email
Jess Werkman
People & Culture Specialist
Employee LinkedinEmployee Email
Carlijn de Kok
Executive Assistant
Employee LinkedinEmployee Email
Sofija Pantic
Compliance Officer
Employee LinkedinEmployee Email
Valeria Lesnic
Talent Acquisition Specialist
Employee LinkedinEmployee Email
Ronald Kouvelt
Advisor
Employee LinkedinEmployee Email

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