Privacy Policy

Welcome to FeedbackFruits’ privacy policy. FeedbackFruits (FeedbackFruits, we, us, our) respects your privacy and is committed to protecting your personal data. This privacy policy describes how FeedbackFruits collects, uses, shares, and secures the personal data you provide in the use of this website or our services through your educational institution. Data collected for the provision of our services will be limited solely to the purpose of providing the service for which your educational institution has engaged FeedbackFruits. The data processing conducted by FeedbackFruits on behalf or for the educational institution is governed by a Data Processing Agreement. If we engage third-party companies to support our services we make sure that the personal data processed by them is secured in accordance with our security standards and the applicable legislation.

1. Important information and who we are

Your institution, FeedbackFruits & you

FeedbackFruits provides certain products and services to educational institutions at or through their own websites. Through the provision of these products and services, we collect personal data from or about their students. We consider such personal data to be strictly confidential and do not use such data for any purpose other than improving and providing our services to the educational institution and on its behalf. With regards to the collection and further processing of such data, the educational institutions act as controllers and our collection, use and sharing of such personal data is governed by our contracts with the educational institutions and applicable laws. We recommend that you consult your educational institution’s privacy policy on how your personal data is used by your educational institution.

Purpose of this privacy policy

This privacy policy aims to give you information on how we collect and process your personal data through your use of this website and our services. It is important that you carefully read this privacy policy so that you are fully aware of how and why we are using your data.

Contact details

This privacy policy aims to give you information on how we collect and process your personal data through your use of this web. Our full details are:

FeedbackFruits B.V.
Email address:
Postal address: Sint Antoniesbreestraat 16, 1011 HB, Amsterdam, NL

If you have any questions or complaints about the processing of your personal data by us, please contact us on the details above. You also have the right to lodge a complaint to the supervisory authority about the way we process your personal data. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first and our services. It is important that you carefully read this privacy policy so that you are fully aware of how and why we are using your data.

2. The data we collect about you

Personal data means any information about an individual from which that person can be identified, such as your first and last name, telephone number, postal and electronic addresses, date of birth, password and payment information. It does not include data where the identity has been removed (anonymous data).In the course of our business, we collect, use, store and transfer different kinds of personal data about you.

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3. How your personal data is collected

In the course of our business, we collect and process personal data in different ways. We may collect personal data you give us directly but we also collect data by logging how you interact with our services, for example by using cookies on this website. We may also receive information from third parties.

You can choose not to provide us with your personal data. However, in general, you need to provide us with certain information about you, in order to be able to use our services and enjoy other benefits to which you have access as a registered user.

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4. How we use your personal data

We use the personal data that we collect about you only for specific purposes. This includes offering our services to you, to manage your registration and account, including your access to and use of our website.

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5. Disclosures of your personal data

We make chat rooms, forums, message boards, news groups, etc. available in certain areas of our website. The information you disclose, create upload or otherwise share in these areas can be made available to other persons within the relevant chat rooms, message boards, news groups, etc.

We may share your personal data with other parties, including third parties, such as service providers who provide a service or act on our behalf. If we sell or divest our business or any part of it, and your personal data relates to such sold or divested part of our business, or if we merge with another business, we will share your personal data with the new owner of the business or our merger partner, respectively. If we are legally obliged to do so, we will share personal data to protect our customers, the website, as well as our company and our rights and property.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.We will not sell or rent your personal data to third-parties.

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6. How long we keep your information

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We may retain certain information subsequent to the closing of your account, for example if it is necessary to fulfill our legal obligations or to exercise, to maintain security, to prevent fraud and abuse and to defend or enforce our rights.

7. International transfers

We work with customers and vendors all over the world. We currently meet the most strringest data protection laws across jurisdictions and are proactively reviewing every aspect of how we handle data and investing in operational measures to ensure that we continue to meet our customers' requirements.

Several of our service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

For such transfers of your personal data outside the EEA, we ensure that your personal data is afforded an adequate degree of protection. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection by the European Commission in an adequacy decision or use Standard Contractual Clauses with additional safeguards. These are standardized contracts to ensure that any personal data that is transferred outside of the EEA is adequately protected.

8. Compliance

Depending on your geographical location, the processing of your personal data might be governed by the General Data Protection Regulation (GDPR) if you live within the EEA, or the Family Education Rights and Privacy Act (FERPA) if you live within the US. FeedbackFruits is both GDPR and FERPA compliant.

The GDPR, which came into effect in the EU on 25 May 2018, is a Regulation which has been designed to harmonise the EU’s data privacy laws. It ensures a high level of protection of the data privacy of all individuals in the EU. It applies automatically to all EU Member States as well as all EEA countries. The GDPR applies to any Data Controller or Data Processor within the EU/EEA, and to the processing of any personal data of people residing in the EU/EEA. 

FERPA (20 U.S.C. § 1232g) is a federal law that protects the privacy of student education records. It applies to all schools which receive funds under an applicable program of the U.S. Department of Education. FERPA restricts the disclosure of personally identifiable information from a student’s education records and affords the student, or in the case of student’s under eighteen (18) years of age, the parents/legal guardians of the student, certain rights. 

9. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, they are subject to a duty of confidentiality and secure passwords are required.

FeedbackFruits employees with access to our database need this for maintenance, support, product development and analytics.

All communication between the end user and our servers is encrypted using TLS with AES-256. All stored personal data is not accessible for third parties. Back-ups are made daily and are saved using AES-256 encryption.

10. Your legal rights

You can check, supplement and update the information you have provided by accessing your personal account. You may also close your account by contacting us at If you decide to close your account, we will deactivate it, and delete your profile information. We will send you an email to confirm your request. Remember that once your account is closed, you will no longer be able to login, access your personal information. You can however, open a new account at any time.

You can change your marketing preferences at any time, through the settings in your personal account.In accordance with applicable law, you also have the right of access, the right of rectification, the right to erasure, the right to restriction of processing, the right to data portability and the right to object. Please find below more details and information on how and when you can exercise your rights. We will respond to your request within one month, but have the right to extend this period to two months.

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11. Cookies

Cookies are small text files that are automatically place on your computer or mobile device when you visit a website. We collect information via cookies and other similar technologies for a number of purposes, including authenticating users, remembering user preferences and settings and analyzing site traffic and trends.You have the right to choose whether or not to accept cookies. However, they are an important part of how our website works, so you should be aware that if you choose to refuse or remove cookies, this could affect the availability and functionality of our website.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. To do so, please follow the instructions provided by the provider of your browser.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

12. Changes to this privacy policy

We may amend this privacy policy from time to time. We will note the date on which the last revisions were made at the bottom of this privacy policy. Any revision will take effect upon publication on our website. We will notify you of any material changes to this privacy policy by sending a notification to the email address you have given us or by posting a notice on our website. We invite you to check our privacy policy from time to time to review the most current version.

This privacy policy is effective as of October 5, 2021