The University of Arizona, located in Tucson, Arizona, is a premier public research university founded in 1885. Renowned for its innovation and academic excellence, the U of A is home to more than 47,000 students and offers various undergraduate, graduate, and professional programs across diverse disciplines. It is a global leader in space science, environmental studies, and health sciences, consistently ranking among the top public universities in the United States.
Michelle Vonie is an Instructional Designer and QM Coordinator with the University Center for Assessment, Teaching, and Technology. Her research interests include Quality Assurance, student success, retention, and learner experience in online courses.
Samantha Maxwell is an Instructional Technologist with the University Center for Assessment, Teaching, and Technology at the University of Arizona. At the heart of her work lies a passion for utilizing technology to enhance educational access and the student learning experience.
The University of Arizona, located in Tucson, Arizona, is a premier public research university founded in 1885. Renowned for its innovation and academic excellence, the U of A is home to more than 47,000 students and offers various undergraduate, graduate, and professional programs across diverse disciplines. It is a global leader in space science, environmental studies, and health sciences, consistently ranking among the top public universities in the United States.
Michelle Vonie is an Instructional Designer and QM Coordinator with the University Center for Assessment, Teaching, and Technology. Her research interests include Quality Assurance, student success, retention, and learner experience in online courses.
Samantha Maxwell is an Instructional Technologist with the University Center for Assessment, Teaching, and Technology at the University of Arizona. At the heart of her work lies a passion for utilizing technology to enhance educational access and the student learning experience.
As online learning expanded, the University of Arizona looked for a peer review solution that could strengthen peer to peer interaction, support accessibility needs, and align with Quality Matters (QM) standards. The university evaluated peer review solutions with a student led process that directly informed campus wide adoption.



Rather than relying solely on faculty or administrative input, the University of Arizona places students at the centre of instructional technology decisions through the Student Advisory Board for Instructional Technology (SABIT).
The board consists of 10 elected undergraduate and graduate students, including student government representatives. The group meets four times per year and plays a formal advisory role to institutional leadership.
“The Student Advisory Board meets with our team regularly to provide invaluable feedback on the technologies being considered.”
Samantha Maxwell, Instructional Technologist
To evaluate peer review solutions, the instructional design team established a four step evaluation process grounded in Quality Matters standards. Students assessed tools not only on usability, but also on whether they supported the learning design expectations required for high quality online courses.
The process included:
“The QM standards were used as the key framework to evaluate the tools that would enter the main evaluation by the Student Advisory Board.”
Michelle Vonie, Instructional Designer
Across multiple review cycles, one message was consistent: students valued peer interaction, but felt it was not well supported by existing workflows.
FeedbackFruits was evaluated as a feedback workflow that could connect Peer Review, reflection, and educator feedback within a structured learning flow.
FeedbackFruits Peer Review entered a nine month pilot (August 2023 to May 2024), alongside another peer review solution under consideration (Kritik)
During the pilot, students engaged with FeedbackFruits through:
By the end of the pilot period, FeedbackFruits stood out in three areas.
Students highlighted how structured and intuitive the peer review flow felt, especially compared with more disconnected and asynchronous approaches.
“Students talked about how easy it was to get paired with a fellow student, know exactly what they were reading, know exactly what they were saying, and know where to find their feedback. That level of clarity had never been there before.”
Samantha Maxwell, Instructional Technologist
Students also reported that detailed rubric criteria helped them move beyond generic comments and provide more specific, constructive feedback.
Solutions used
.avif)
Accessibility was a major concern for students, particularly given past issues with the university’s previous peer review tool.
“We collected student data on accessibility after they explored FeedbackFruits and the support pages and then actually used the software itself.”
Michelle Vonie, Instructional Designer
Students responded positively to the clean interface, single sign on (SSO), and LMS integration, supporting clarity and consistency aligned with Quality Matters expectations.
The instructional team needed technology that could support authentic peer learning rather than simple submission workflows. Alongside Peer Review, FeedbackFruits offers additional activity types such as Interactive Study Materials and Discussions to support learner engagement
“We focused primarily on peer to peer interaction, but instructor to student interaction was also important, and FeedbackFruits helps facilitate both.”
Michelle Vonie, Instructional Designer
Following the pilot, student endorsement and pedagogical alignment accelerated adoption across the institution.
“Every week, there are tens and tens of new people signing up.”
Samantha Maxwell, Instructional Technologist

To support the transition, the university assigned a dedicated FeedbackFruits lead to help educators rebuild activities and ensure quality implementation. This was supported by workshops, targeted resources, and ongoing support from the FeedbackFruits team.
The student led evaluation and phased implementation delivered value across multiple levels.
For students
For educators
At an institutional level
“FeedbackFruits rose to the top based on students’ comments to us, even before broader system decisions were made.”
Michelle Vonie, Instructional Designer
Today, the University of Arizona uses FeedbackFruits as a campus wide solution to support peer learning and scalable feedback and assessment across online programmes.
Melody J. Buckner, Associate Vice Provost, highlighted the alignment between the platform and the university’s mission to empower faculty with innovative methods for interactive teaching, peer assessment, and personalised feedback.
By combining student voice, Quality Matters alignment, and a pedagogically grounded feedback and assessment workflow, the University of Arizona continues to strengthen a sustainable model for feedback and assessment at scale.