Process over output: Using feedback to measure learning
In today's rapidly evolving educational landscape, traditional assessments are no longer enough to measure learning progress. With ever-increasing capabilities to create output with technology like Generative AI, it's crucial that we rethink how we teach and assess learning. In this webinar, Dr. Robert Hammond, Associate Professor and Director of the Center for Marketing and Sales Innovation at the University of South Florida, will explore the need to shift from focusing on assessment outputs to assessing the learning process itself. Learn how timely and strategic feedback at critical inference points can guide students' development, improve engagement, and enhance learning outcomes.
Join us for a dynamic discussion on practical strategies for moving from output-based assessments to evaluating critical thinking and the learning process.
You will be able to
- Understand why traditional assessments fall short in the AI era - and what to do instead.
- Learn how to assess critical thinking by evaluating students' decision-making processes, not just their final outcomes.
- Discover strategies to scale competency based learning and feedback without increasing faculty workload using FeedbackFruits.
- Explore how real-time, student-driven feedback can boost engagement and learning outcomes.
Meet our speakers
Dr. Robert Hammond is a practitioner-scholar and global expert in sales, strategy, and innovation. With over 30 years of leadership experience across companies like Microsoft, Motorola, Sprint, and General Dynamics, he has been at the forefront of enterprise strategy, product management, and engineering. Dr. Hammond is the author of "Avoiding the Carnage," "Professional Selling," and multiple academic publications in sales, corporate strategy, and emotional AI. He currently serves as Director of the Center for Marketing and Sales Innovation at the University of South Florida, overseeing research, education, and innovation initiatives.
Cole Groom is a Partnerships Lead at FeedbackFruits with over a decade of experience using educational technology and 5+ years working in the industry. His personal experience with completing multiple degrees in different learning modalities led him to pursue his dissertation research into the adoption of collaborative edtech tools at higher education institutions, during which he investigated effective strategies for improving technology usage among faculty and students. Building on his findings, Cole has worked in several edtech organizations, focusing on supporting institutions with selecting and implementing pedagogical technology that would enable them to enhance student retention, save faculty time, and deepen the learning experience.
Preview here
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