The FeedbackFruits Privacy Policy (Controller)
Date: 19 September 2025
Hello. We are FeedbackFruits and here's how we protect your data and respect your privacy.
In case you are a user of FeedbackFruits services through your educational institution,
then this policy does not apply to you, and please be referred to here.
In case you are a user of FeedbackFruits services through your educational institution,
then this policy does not apply to you, and please be referred to here.
1. Our role in your privacy
If you are a visitor to our website, engaging with us in other ways (email or phone), a Learning Design Community member, or any other individual whose personal data we may collect and process in the course of our business activities, this policy applies to you.
Our responsibilities
If you are a visitor to our website, engaging with us in other ways (email or phone), a Learning Design Community member, or any other individual whose personal data we may collect and process in the course of our business activities, we act as the “data controller” of personal data. This means that we determine how and why your data are processed. As the data controller, our primary goal is to inform you clearly and transparently about how your personal data is processed, why we collect it, how long we retain it, and what rights you have under applicable data protection laws, such as the General Data Protection Regulation (GDPR).
Our full details are:
FeedbackFruits B.V.
Email address: helpme@feedbackfruits.com
Postal address: Danzigerkade 17, 1013 AP, Amsterdam, NL
Our full details are:
FeedbackFruits B.V.
Email address: helpme@feedbackfruits.com
Postal address: Danzigerkade 17, 1013 AP, Amsterdam, NL
Your responsibilities
Read this Privacy Policy
If you provide us with personal information about other people, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. By submitting the information, you confirm that you have the right to authorise us to process it on your behalf in accordance with this Privacy Policy.
We may amend this privacy policy from time to time. We will note the date on which the last revisions were made at the top of this privacy policy. Any revision will take effect upon publication on our website. We will notify you of any material changes to this privacy policy by sending a notification to the email address you have given us or by posting a notice on our website. We invite you to check our privacy policy from time to time to review the most current version.
If you provide us with personal information about other people, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. By submitting the information, you confirm that you have the right to authorise us to process it on your behalf in accordance with this Privacy Policy.
We may amend this privacy policy from time to time. We will note the date on which the last revisions were made at the top of this privacy policy. Any revision will take effect upon publication on our website. We will notify you of any material changes to this privacy policy by sending a notification to the email address you have given us or by posting a notice on our website. We invite you to check our privacy policy from time to time to review the most current version.
2. Why and how we collect data
FeedbackFruits provides certain products and services to educational institutions at or through their own websites. With regards to the collection and further processing of such data, the educational institutions act as controllers and our collection, use and sharing of such personal data is governed by our contracts with the educational institutions and applicable laws. We recommend that you consult your educational institution’s privacy policy on how your personal data is used by your educational institution.
Types of data we collect
Website Usage Data
What we collect
- IP address, device/browser type, and pages visited
- Cookie identifiers
(see Cookie section below) - Interaction data (clicks, scrolls, engagement metrics)
- Contact form submissions
(name, email, message)
Purpose
- Analyzing and improving website performance
- Measuring marketing campaign effectiveness
- Ensuring website security and stability
- Responding to inbound contact or interest forms
Legal Basis
- Consent (for cookies and analytics tools)
- Legitimate interest (site operation, security, basic analytics)
Networking events and newsletters
What we collect
Purpose
Legal Basis
- Name, email address, username or similar identifier, job title, company name, gender, IP address
- Event/webinar registration data
- Newsletter preferences and engagement metrics (opens, clicks)
- CRM data for sales and follow-ups
- Communication history and meeting notes, transcripts and recordings
- Sending newsletters and updates
- Inviting users to events or webinars
- Following up with prospects or attendees
- Managing customer relationships and onboarding
- Training and quality assurance
- Consent (for marketing emails and event signups)
- Legitimate interest (B2B relationship management and sales)
- Performance of a contract (if part of service offering)
Learning Design Community
What we collect
Purpose
Legal Basis
- Identity Data includes first name, last name, username or similar identifier, job title and gender
- Contact Data includes email address and telephone number
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Profile Data includes your username and password, your preferences, feedback, survey responses and contributions uploaded by you on the Learning Design Community.
- Content Data includes any personal data that you choose to share in posts, comments, or uploads (such as images or documents). This may include usernames, profile information, or other identifying content if included by you.
- Interaction Data includes data about your interactions with the platform, such as likes, follows, reactions, and other user engagement actions.
- Moderation and Report Logs includes reports of content or behavior that may violate our community guidelines, including the identity of the reporter (where applicable), the reported user, the nature of the report, and moderation actions taken.
- Operating the content and Learning Design Community
- Managing user accounts and content contributions
- Enforcing Learning Design Community rules and handling abuse reports
- Fulfilling legal and contractual obligations
- Providing support and legal compliance
- Escalating illegal activity to law enforcement when required
- Improving Learning Design Community features based on usage data
- Performance of a contract (user Learning Design Community access, legal agreements)
- Legitimate interest (Learning Design Community integrity, community moderation, compliance)
- Legal obligation (in case of criminal content or regulatory requests)
- Consent (for optional features, sensitive data, or where legally required)
Here is what “Legal Basis” means
Consent
You have given clear consent for you to process your personal data for a specific purpose.
You can change your mind!
If you have previously given consent to our processing your data you can freely withdraw such consent at any time. You can do this by emailing us at helpme@feedbackfruits.com. If you do withdraw your consent, and if we do not have another legal basis for processing your information, then we will stop processing your personal data. If we do have another legal basis for processing your information, then we may continue to do so subject to your legal rights.
Legitimate interests
Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate interests are:
Gaining insights from your behaviour on our website or in our Learning Design Community.
- Delivering, developing and improving the Learning Design Community.
- Enabling us to enhance, customise or modify our services and comms.
- Determining whether marketing campaigns are effective.
- Enhancing data security.
In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests.
Consent
You have given clear consent for you to process your personal data for a specific purpose.
You can change your mind!
If you have previously given consent to our processing your data you can freely withdraw such consent at any time. You can do this by emailing us at helpme@feedbackfruits.com. If you do withdraw your consent, and if we do not have another legal basis for processing your information, then we will stop processing your personal data. If we do have another legal basis for processing your information, then we may continue to do so subject to your legal rights.
Legitimate interests
Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate interests are:
Gaining insights from your behaviour on our website or in our Learning Design Community.
- Delivering, developing and improving the Learning Design Community.
- Enabling us to enhance, customise or modify our services and comms.
- Determining whether marketing campaigns are effective.
- Enhancing data security.
In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests.
What about sensitive data?
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
What about other data?
We also collect, use and share Aggregated Data, such as statistical or demographic information, for various purposes, including analytics, service improvement, and reporting. Aggregated Data is derived from personal data but is not considered personal data as this data does not reveal your identity directly or indirectly. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. To the extent that we ever combine or link Aggregated Data with personal data in a way that makes it possible to identify an individual, we treat the resulting data as personal data and handle it in accordance with this Privacy Policy.
3. How your personal data is collected
In the course of our business, we collect and process personal data in different ways. We may collect personal data you provide us directly but we also collect data by logging how you interact with our website, for example by using cookies on this website, or our Learning Design Community. We may also receive information from third parties.
You can choose not to provide us with your personal data. However, in general, you need to provide us with certain information about you, in order to be able to use our services and enjoy other benefits to which you have access as a registered user.
We use different methods to collect data from and about you including through:
You can choose not to provide us with your personal data. However, in general, you need to provide us with certain information about you, in order to be able to use our services and enjoy other benefits to which you have access as a registered user.
We use different methods to collect data from and about you including through:
Direct Interactions
You may provide us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services, such as creating an account on our website;
- when you use or visit our website or services (such as Learning Design Community);
- when you upload content to our website or through our Learning Design Community. When it comes to our website, we note that there are integrations with third parties such as Google and Microsoft, enabling you to directly share and upload documents from your account with such third parties;
- when you create content on the website;
- request marketing and promotional materials to be sent to you;
- give us some feedback or reach out with questions or for support.
- apply for our products or services, such as creating an account on our website;
- when you use or visit our website or services (such as Learning Design Community);
- when you upload content to our website or through our Learning Design Community. When it comes to our website, we note that there are integrations with third parties such as Google and Microsoft, enabling you to directly share and upload documents from your account with such third parties;
- when you create content on the website;
- request marketing and promotional materials to be sent to you;
- give us some feedback or reach out with questions or for support.
Automated technologies or interactions
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
Third parties
We may receive personal data about you from our affiliates, partners and other third parties. For instance, we may collect information through business development and professional networking (including networking events, partnerships or referrals or business contacts), which may include:
- Contact information (such as name, email address, job title, and institution affiliation)
- Professional or business interests
- Publicly available information, such as LinkedIn profiles, institution’s website or other business directories.
We use this data to reach out to potential business partners, explore collaboration opportunities, or offer services that may be relevant to you or your organization.
- Contact information (such as name, email address, job title, and institution affiliation)
- Professional or business interests
- Publicly available information, such as LinkedIn profiles, institution’s website or other business directories.
We use this data to reach out to potential business partners, explore collaboration opportunities, or offer services that may be relevant to you or your organization.
4. Your Privacy Rights
You can exercise several of your rights through your personal account. To exercise your other rights you can file a request by e-mail to helpme@feedbackfruits.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
1. You can choose not to provide us with personal data
If you choose to do this, you can continue to use the website and browse its pages, but you will no longer be informed of our updates.
If you choose to do this, you can continue to use the website and browse its pages, but you will no longer be informed of our updates.
2. You can turn off cookies in your browser by changing its settings
As you interact with our website, you can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use FeedbackFruits resources, but certain features might not work effectively.
As you interact with our website, you can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use FeedbackFruits resources, but certain features might not work effectively.
3. You can ask us not to use your data for marketing
We will inform you (before collecting your data) if we intend to use your data for marketing and if third parties are involved.
You can ask us to stop sending you marketing communication at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences, or, by following the opt-out links on any marketing communication sent to you or by contacting us at helpme@feedbackfruits.com at any time.
We will inform you (before collecting your data) if we intend to use your data for marketing and if third parties are involved.
You can ask us to stop sending you marketing communication at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences, or, by following the opt-out links on any marketing communication sent to you or by contacting us at helpme@feedbackfruits.com at any time.
4. You have the right to access information we hold about you
This includes the right to ask us supplementary information about:
- The categories of data we’re processing
- The purposes of data processing
- The categories of third parties to whom the data may be disclosed
- How long the data will be stored (or the criteria used to determine that period)
- Your other rights regarding our use of your data
We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.
This includes the right to ask us supplementary information about:
- The categories of data we’re processing
- The purposes of data processing
- The categories of third parties to whom the data may be disclosed
- How long the data will be stored (or the criteria used to determine that period)
- Your other rights regarding our use of your data
We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.
5. You have the right to make us correct any inaccurate personal data about you
You can object to us using your data for profiling you or making automated decisions about you. We may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring emails to you based on your behavior).
You can object to us using your data for profiling you or making automated decisions about you. We may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring emails to you based on your behavior).
6. You have the right to port your data to another service
You may request us to receive the personal data that concerns you. You may also request us to send this personal data to a third party, where feasible. You only have this right if it regards personal data you have provided to us, the processing is based on consent or necessary for the performance of a contract between you and us, and the processing is done by automated means.
You may request us to receive the personal data that concerns you. You may also request us to send this personal data to a third party, where feasible. You only have this right if it regards personal data you have provided to us, the processing is based on consent or necessary for the performance of a contract between you and us, and the processing is done by automated means.
7. You have the right to be "forgotten" by us
You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data.
You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data.
8. You have the right to lodge a complaint regarding our use of your data
Please tell us first, so we have a chance to address your concerns. If we fail in this, you can address any complaint to helpme@feedbackfruits.com.
Please tell us first, so we have a chance to address your concerns. If we fail in this, you can address any complaint to helpme@feedbackfruits.com.
5. How secure is the data we collect?
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, they are subject to a duty of confidentiality and secure passwords are required.
FeedbackFruits employees with access to our database need this for maintenance, support, product development and analytics.All communication between the end user and our servers is encrypted using TLS with AES-256. All stored personal data is not accessible for third parties. Back-ups are made daily and are saved using AES-256 encryption.
FeedbackFruits employees with access to our database need this for maintenance, support, product development and analytics.All communication between the end user and our servers is encrypted using TLS with AES-256. All stored personal data is not accessible for third parties. Back-ups are made daily and are saved using AES-256 encryption.
6. International Transfers
We currently meet the most strongest data protection laws across jurisdictions and are proactively reviewing every aspect of how we handle data and investing in operational measures to ensure that we continue to meet our customers' requirements.
Several of our service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
For such transfers of your personal data outside the EEA, we ensure that your personal data is afforded an adequate degree of protection. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection by the European Commission in an adequacy decision or use Standard Contractual Clauses with additional safeguards. These are standardized contracts to ensure that any personal data that is transferred outside of the EEA is adequately protected.
Several of our service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
For such transfers of your personal data outside the EEA, we ensure that your personal data is afforded an adequate degree of protection. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection by the European Commission in an adequacy decision or use Standard Contractual Clauses with additional safeguards. These are standardized contracts to ensure that any personal data that is transferred outside of the EEA is adequately protected.
7. How long do we store your data?
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.We currently meet the most strongest data protection laws across jurisdictions and are proactively reviewing every aspect of how we handle data and investing in operational measures to ensure that we continue to meet our customers' requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.Several of our service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
We may retain certain information subsequent to the closing of your account, for example if it is necessary to fulfill our legal obligations or to exercise, to maintain security, to prevent fraud and abuse and to defend or enforce our rights.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.Several of our service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
We may retain certain information subsequent to the closing of your account, for example if it is necessary to fulfill our legal obligations or to exercise, to maintain security, to prevent fraud and abuse and to defend or enforce our rights.
8. Third parties who process your data
We may share your personal data with third parties where necessary for the purposes described in this Privacy Policy. We do not list every individual recipient of personal data in this Privacy Policy because our service providers and partners may change over time and listing every recipient would make this policy less clear and more difficult to maintain. Instead, we provide a list of recipient categories, which we believe is a more transparent and user-friendly approach. Please feel free to contact us if you wish to obtain more specific information about our current service providers.
This includes:
This includes:
- Service providers (processors) who provide a service or act on our behalf, such as hosting, analytics, communications, etc These third parties act as data processors and are contractually bound to process your data only in accordance with our instructions and applicable laws, and are not permitted to use your personal data for their own purpose
- Corporate transactions such as mergers, acquisitions, reorganizations, or the sale of part or all of our business. If your personal data relates to the part of our business being transferred, it may be shared with the acquiring entity or merger partner and become subject to their privacy practices.
- Group companies or affiliates, for internal business purposes, such as internal administrative purposes, service delivery, or compliance, under the lawful basis of the legitimate interests (Article 6(1)(f) GDPR)
- Legal and regulatory disclosure, where required by law or necessary to:
- Comply with applicable legal obligations (e.g. Article 6(1)(c) GDPR)
- Establish, exercise or defend legal rights
- Investigate or prevent illegal or suspected illegal activities
- Protect our rights, property, or safety, or that of our users or others.
If legally obligated, we may share data with law enforcement agencies or government authorities. We reserve the right to raise or waive any legal objection or right available to us in response to such requests.
We may provide features such as chat rooms, forums, message boards, news groups in certain areas of our website or services. Any information you disclose, create, upload or otherwise share in these areas may be visible to other users of the same feature. Please be aware that any personal data you voluntarily share in these public or semi-public spaces can be accessed, collected and used by others, and FeedbackFruits is not responsible for how others use that information.
We do not sell or rent your personal data under any circumstances.
We may provide features such as chat rooms, forums, message boards, news groups in certain areas of our website or services. Any information you disclose, create, upload or otherwise share in these areas may be visible to other users of the same feature. Please be aware that any personal data you voluntarily share in these public or semi-public spaces can be accessed, collected and used by others, and FeedbackFruits is not responsible for how others use that information.
We do not sell or rent your personal data under any circumstances.
