Ahead of the curve: how two European universities are rethinking online learning
Building online courses that genuinely engage students takes more than moving content onto a screen. In this live panel, Dr. Neil Greenley from Hertfordshire Business School and Dr. Konstantinos Samiotis from the American College of Greece join host Luke McClelland to share how they got there. Dr. Greenley rebuilt a Global Executive MBA from fewer than 10 student interactions per module to 86. Dr. Samiotis built a fully asynchronous MBA with active learning designed in before the first cohort ever enrolled. Alongside their stories, we'll take a live look at how FeedbackFruits supported both programmes and what the engagement data showed.

What you'll learn
- How Hertfordshire rebuilt their global executive MBA and took student interactions from fewer than 10 to 86 per module
- What it takes to launch a fully asynchronous online MBA with active learning built in from day one and no new student-facing tools
- How to use engagement analytics to identify disengaged students before it shows up in their grades
Meet our speakers
Dr Neil Greenley is MBA Director at the University of Hertfordshire Business School, specialising in digital learning and student engagement. He developed the Student Engagement Nudge Campaign (SENC), a data-driven system that delivers personalised prompts to improve participation and performance. His work integrates behavioural insight, analytics, and experiential learning to enhance outcomes in global MBA programmes.
Dr. Konstantinos Samiotis is the Director of the Online Education Hub at the American University of Greece and the Academic Director of the highly successful AMBA-accredited Online MBA at Alba Graduate Business School. He leads institution-wide initiatives on instructional design standards, faculty development, and quality assurance, ensuring alignment, rigor, and engagement. His work focuses on scalable online learning offerings enhanced by technology and pedagogy.
With over 5 years of experience in higher education, Luke leads FeedbackFruits' European operations, working with more than 40 higher education partners to help them meet their pedagogical goals. He has driven significant innovation in the region, including redesigning online courses and entire curriculums within the industry. Luke is passionate about fostering synergy between empowering educators and enhancing student outcomes.
Preview here
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