General advice about interactive video usually stops at the principle, which is that you add questions to a recording. That is true and it does not help much, because the interesting part is what different disciplines do with the format once they have it.
These nine examples come from how instructors actually use the tool. Each one describes the interaction, where it sits in the video and why it works, so you can adapt the pattern to your own subject rather than copy the surface of someone else's.

Where it works: science, engineering, economics, anything with demonstrations or worked results.
Just before you reveal what happens in an experiment, a simulation or a calculation, stop the video and ask students what they think the result will be, and why. Only then show the outcome.
This is one of the best evidenced techniques in the whole of science education. Students who commit to a prediction remember the correct answer substantially better than students who simply watch it, and this holds even when their prediction was wrong. Being wrong in a low stakes way is what makes the correction memorable.
Use an open question rather than multiple choice here, because the reasoning behind the prediction is what you want to see.
Where it works: any subject with a known set of persistent student errors.
Write a multiple choice question where the incorrect options are the actual mistakes your students make, not implausible fillers. Place it immediately after the explanation that is supposed to prevent those mistakes.
The value is diagnostic. If forty percent of the cohort selects the same wrong option, you have learned something specific about where your explanation fails, and you have learned it before the exam rather than after it. Open the next class by showing the distribution and working through why the popular wrong answer is tempting.
Where it works: medicine, nursing, allied health, veterinary science, education placements, laboratory technique.
Play a recording of a procedure, a consultation or a classroom, and stop at moments where a decision is being made. Ask students what they notice, what they would do next, or what risk they can see.
This teaches noticing, which is the skill that separates a novice from an experienced practitioner and which is almost impossible to teach through text. The discussion format works especially well here, because students see that their peers noticed different things, and the aggregate of what the cohort saw is usually richer than what any individual saw.
Where it works: law, business, public policy, ethics.
Record a short case walkthrough or a panel discussion and place discussion prompts at the points of disagreement. Ask students to take a position and respond to at least one classmate before the next segment plays.
Because responses are visible, the video becomes an asynchronous seminar. Students who would never speak in a lecture hall of two hundred write two paragraphs here, and the instructor gets a written record of the cohort's reasoning that can be quoted in the next live session.
Where it works: language teaching at every level.
Use audio or video in the target language with comprehension questions placed at intervals, and open questions that ask students to paraphrase what they heard rather than select an answer.
Two details make this work. Keep the segments short, because listening comprehension fatigues quickly. And use the option to ask students to respond in the target language, which converts a receptive activity into a productive one and gives you something to give feedback on.
Where it works: any course moving to active learning in class time.
The video carries the explanation, the interactions confirm that it landed, and the class time is then spent on problems rather than on delivery. The interactions are what make this reliable, because they give you evidence about who prepared and what they understood before you walk into the room.
The critical design choice is to actually use the data. Start the session with the question the cohort answered worst. Students who discover that the preparation shapes the class will prepare; students who discover that the class proceeds identically either way will stop.
Where it works: any institution with an archive of long lecture captures.
Take an existing ninety minute recording, cut it into four segments of around twenty minutes, and add three or four interactions to each. This is the fastest way to get value from material you already own, and it is usually where institutions start.
Cutting matters as much as the questions. Completion rates fall sharply with length, and short segments can be reused independently in later courses or as revision material. Use the Engagement Assistant to draft questions from the transcript and then edit, which brings the effort per segment down to a few minutes. If you want to know more about the question types available for each of these examples, our Interactive Video FAQ lists them.
Where it works: large first year courses, and any course where students misjudge their own understanding.
Add a confidence rating alongside a content question. Ask how sure the student is, then ask the question, then show them the answer.
The reason to do this is that first year students are systematically overconfident, and telling them so has no effect. Showing them, twice a week, in a way they generate themselves, does. Over a semester this is one of the few interventions that reliably changes study behaviour, because students start to notice the gap without being lectured about it.
Where it works: capstone courses, teacher education, communication skills, and any course assessing explanation.
Reverse the roles. Students record a short explanation of a concept and add interactions for their classmates. Their peers then watch, answer, and discuss.
This is a demanding task in the best way. To place a good question, a student has to work out where a listener is likely to get lost, which requires understanding the material well enough to see it from outside. It also produces a library of student explanations, which later cohorts often find more accessible than the instructor's version.
If you have never used interactive video, start with example seven, because you already have the material and the return is immediate. If you teach a subject with well known student misconceptions, start with example two, because the diagnostic information will change what you teach within a week. If your problem is that students arrive at class unprepared, start with example six, but only if you are willing to change what happens in the room.
The pattern underneath all nine is the same. The interaction is placed where a student's understanding is about to become either confirmed or wrong, and the instructor looks at what came back. Everything else is a variation on that.
To see the question types, the discussion format and the analytics in one place, take a look at FeedbackFruits Interactive Video.
If you would like to see how this works inside the tool itself, the Interactive Video solution page shows the question types, the discussion format and the analytics behind these examples. The Interactive Video FAQ is a good next stop if you have the practical questions that usually come up before a first run, such as how the activity sits in your LMS, what students see, and what happens when someone misses a deadline.
It is also worth looking at the tools that sit naturally alongside this one, including Interactive Document, Interactive Presentation and Comprehension. You can see how they all fit together on the FeedbackFruits tool suite page, or read more about what a feedback and assessment solution actually is if you are building the case for your institution.
And if you want to keep reading on this topic, we have Interactive video in higher education: what it is and how to use it well, Interactive Video: a quick setup for distance education and High impact practices to enhance student engagement.